Cryptocurrency adoption has grown significantly worldwide, with different demographic groups engaging in crypto for various reasons. This report explores cryptocurrency use based on age, gender, income level, and geography.

1. Cryptocurrency Use by Age Group

Different generations engage with cryptocurrency in unique ways, influenced by factors like financial goals, risk tolerance, and technological familiarity.

18–24 (Gen Z)

High engagement with NFTs, gaming tokens, and decentralized finance (DeFi). This group has less financial power but is more experimental with crypto.

25–40 (Millennials)

The largest group of crypto investors. Invests in Bitcoin, Ethereum, and altcoins for wealth-building. Strong interest in DeFi, staking, and yield farming.

41–56 (Gen X)

Growing interest, especially in Bitcoin as a hedge against inflation. More risk-averse but willing to allocate some investments to crypto.

57+ (Baby Boomers)

Lowest adoption but increasing awareness. More likely to invest through traditional financial products like ETFs.

2. Cryptocurrency Use by Gender

Gender plays a role in cryptocurrency adoption, with men historically dominating the space. However, female participation is increasing.

Men

Around 70–80% of crypto users are male. More likely to engage in active trading, mining, and technical analysis.

Women

Women represent 20–30% of crypto investors, but adoption is rising. More interested in long-term investing, stablecoins, and financial security.

3. Cryptocurrency Use by Income Level

Income levels influence how individuals engage with cryptocurrency, from investment strategies to practical applications.

High-income individuals

Invest in crypto as part of a diversified portfolio, often through institutional products.

Middle-income users

See crypto as a way to build wealth and participate in staking, yield farming, and trading.

Low-income users

Use crypto for remittances, financial inclusion, and access to global markets, particularly in developing nations.

4. Cryptocurrency Use by Geographic Region

Cryptocurrency adoption varies by region, influenced by economic conditions, regulations, and financial inclusion needs.

Highest Adoption Rates

Nigeria, India, Vietnam, Philippines, and Latin America lead in crypto adoption, driven by remittances, inflation protection, and mobile accessibility.

Developed Countries

The U.S., Canada, and Western Europe focus on regulation and institutional investment, with increasing institutional adoption.

Africa & Kenya

Kenya ranks among the top countries for crypto adoption in Africa, with strong use in mobile money integration, remittances, and peer-to-peer transactions.

Conclusion

Cryptocurrency adoption is influenced by demographic factors such as age, gender, income, and geographic region. While younger generations and emerging economies lead adoption, institutional interest is growing among older demographics and developed nations.